Stars and Stripes June 2, 2022
Young adult Americans think they know a lot about Army life, but a newly released cross-generational survey showing otherwise is giving the service impetus to fill in the knowledge gaps amid a recruitment crisis.
“The Army has what Gen Z is looking for in an employer. They just don’t know it yet,” Maj. Gen. Alex Fink, chief of Army enterprise marketing, said in a statement issued Wednesday.
The Know Your Army national consumer survey found that 73% of respondents ages 18 to 25 claimed familiarity with the Army, the highest level of any generation polled.
But survey participants in that age group turned out to be largely unaware of what the Army can offer them.
More than half of Generation Z respondents did not realize that soldiers can receive benefits such as tuition assistance and the possibility of earning full college tuition. Regarding early retirement benefits, only 31% were in the know.
Another misperception about Army life for 30% of Generation Z polled is that the majority of jobs available to soldiers are combat-related, the Army said.
The survey was conducted by the Army in March across a sample of 3,000 U.S. adults between the ages of 18 and 76. No margin of error was listed.
Top brass has previously sounded alarms over the service’s difficulty finding qualified recruits in that 18-25 age range.